Feature Article       Power at last: How the internet means the consumer really is king (and queen) - A 14-Page Special Report - The Economist; April 2nd - 8th 2005 Purchase Special Report The Economist Subscription       Various thought contributions regarding; strategy, branding, creative, integrated marketing communications, leadership, effective action and other topics of interest. EFFETTI-Article-INWYS.pdf It's Not What You Say - an Effetti review of communication practices and marketing's new role in a changing world. (116KB PDF file) EFFETTI_BrandWeek_0503_Auto.pdf Jean-L’eon Bouchenoire articulates an "Auto Brands On the Run" market observation. (821KB PDF file) EFFETTI_BrandWeek_0503_BrandPromise.pdf Rob Rush offers "Let’s ‘Operationalize’ the Brand Promise" thinking. (859KB PDF file) EFFETTI_ITP_9811_Identity.pdf Fernando Flores declares into existence "Information technology and the institution of identity" for new, powerful thinking on the topic of identity building. (137KB PDF file)     © Copyright 2003 - 2007 Effetti. All rights reserved worldwide.