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David Bookout - Business & Brand Strategist / Founder
David brings 15 years of successful market and business strategy development and implementation experience to Effetti. In addition to co-founding a high-tech manufacturing enterprise that was successfully sold to a large conglomerate, David has designed successful revenue "engines" in the semiconductor, finance, construction and information technology industries. David is committed to fostering companies' entrepreneurial spirit with strategic business-design expertise.
Tom Holownia - Brand Strategist / Founder
Tom couples his strategic marketing abilities with a refined Blended Thinking Process, a unique and award-winning approach that harnesses the best professional perspectives into creating effective marketing solutions. With over 14 years experience on both sides of the client and agency fence, Tom's extensive client list includes Charles Schwab, Colgate-Palmolive, Nortel Networks, Discovery Channel Store and Kraft Foods.
James Eli - Visual Strategist
James views complex graphic communication challenges as intriguing puzzles waiting to be solved. With a proven process for revealing the idea that will ultimately drive the solution, James successfully engineers clear and distinctive corporate identities, collateral systems and packaging solutions for a wide range of clients, such as Intel, Pepsi-Cola, Lego, and Sterling Vineyards.
Sonia de Beaufort - Communications Strategist
Sonia began her career as a soloist opera singer, where she realized that creating event awareness and generating interest was the first essential step to producing large audiences. This realization led to a Marketing / Marketing Communications role with many cultural institutions over 10 years. Upon moving to Silicon Valley, and in addition to her growing practice, Sonia professionally contributes to several local organizations including SVASE, the Silicon Valley Association of Start-up Entrepreneurs, and L'Executive Club, the French-speaking chief executives Association.
Victor Luo - Asia Pacific Director
Victor has over 18 years of business consulting and management experience in marketing, negotiation, start-up, operations management, as well as helping to facilitate mergers and acquisitions across a diverse range of industries. His specialty is helping American and European companies conduct business in China. In this capacity Victor has; Marketed American and European building material technology products in China, Helped with negotiations between a Swiss company and its Chinese counterpart, and Acted as general manager and director for a wholly US owned Silicon Valley software company. In 1998 Victor’s commitment to entrepreneurship and cross cultural relations were honored by his invitation to the Presidential Breakfast in honor of President Clinton’s visit to China.
Jennifer McClenon - Copywriter
In a world that rarely reads, Jennifer's writing stands out among the clutter. With over 15 years of experience ranging from large New York ad agencies to small Bay Area creative shops, Jennifer's ability to skewer the message succinctly and with style has satisfied clients such as Hewlett-Packard, Clorox, Genentech, Levi Strauss, and Windham Hill Records.
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